Most of us recognize Facebook as a social medium that allows people to connect and share common interests through messaging, photos, videos, and other related online activities. As a business owner, Facebook offers you a great platform to reach out and connect with your customers in a way that advertising has never been able to before.
Wide Reach
Facebook users worldwide total over 200 million and in the U.S. the number is a staggering 75 million. Numbers like that means the opportunity to connect with potential customers is enormous. Facebook is not just a place for teens either. According to iStrategy, there are more adults over the age of 25 than there are teens and young adults. Many business owners and advertisers like to hear this because the older demographic typically has more income at their disposal.
Targeting
When advertising on the Facebook platform there are many ways select and reach online users. Advertisers have the choice of filtering by location, age, birthday, sex, education, keywords, relationships, language, and connections. All of these options give the ability to laser target your customers and place yourself in front of them.
Connect and Interact
What you say and how you connect with your customers is huge. Facebook allows advertisers to either direct online users to either your existing website, landing page, or a customized Facebook fan page. One neat feature that Facebook offers businesses with a Fan page is that online users can become a fan without clicking on your ad. This prevents disrupting the Facebook experience but it allows the advertiser to communicate with fans later. Once you’ve aquired a fan you can connect and communicate with them as little or as often as you like.
If you are interested in learning more how Cogent can help you launch a new Facebook campaign and reach out to new customers online then give us a call. There are no upfront fees or hidden costs, you just pay for the leads we generate.
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