Within the realm of Internet marketing, a segment known as performance marketing is rapidly growing because of the win-win relationship that it forms between marketing firms and their clients. The business model introduced by performance marketing is one where marketing professionals, also known as publishers, are only paid for completed sales, referrals, or leads. Publishers generate traffic and direct it to their clients’ websites in order to capture new leads or generate sales.
Pay Only for Results
Rather than pay for traffic, ad impressions, or page views, a cost-per-action (CPA) approach is taken with our clients. Under this model we, the publisher, assume all up-front marketing costs and our clients only incur a cost when a lead or sale has taken place. In effect, our clients only pay for results. Examples of actions that are paid for include:
| Transaction | Offer Type | Payment Method | Client Pays |
|---|---|---|---|
| Lead | Loans, Insurance, Auto, Quote | Lead | Per Lead – $50 for a customer that’s worth ~$150 |
| Service | Credit Card, Membership, Subscription | Pay Per Sale | Initial sale or percentage of lifetime value |
| Product | Shoes, Clothing, Electronics | Commission | Commission on the sale 3 – 10% |
Drive Quality Traffic
The simple fact is quality traffic translates into quality customers and, since we are only paid when we deliver a new lead or sale, quality is our primary goal. We work with many different traffic sources including Google, Yahoo, Bing, and various social networks like Facebook and MySpace. We constantly test traffic sources, ads, landing pages, and content to optimize all campaigns and ensure that we deliver only traffic that converts.
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Raise Call Volume
Often times we find that our clients have in-house sales teams that are trained to handle inbound phone calls. We are able to assist you and leverage existing sales staff by directing online traffic into phone calls. We have specialized technology that allows us to track which online ads, clicks, and traffic sources convert the best. At the end of each month we will provide you with a report of all the calls we generated.
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Boost Sales
If you are looking for new ways to boost sales or want to compliment your current marketing campaigns — we can help. We have run many profitable online campaigns and know exactly how to find new customers and generate leads and sales. Even if you only want to increase inbound phone calls, we can assist you.
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Increase Profits
Offline advertising such as print, radio, and television can be very expensive and difficult to track. Online media, on the other hand, is a completely different animal. While marketing to online customers, we are able to track every ad and action. Because of this, it is much easier to determine the return on investment (ROI). With this ability we can quickly distinguish which traffic sources convert better and focus all ad spending toward these sources. In the end we are able to increase profits and put more money in your pocket.
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